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Ines Pena

Digital Content Executive
LinkedIn profile: Ines Pena / Email: [email protected]

Always looking for new topics to dive into, Ines joined OneFamily in 2021 after spending several years writing across industries such as fashion, travel and technology. 

Her personal mission is to make complex financial topics accessible to everyone by translating her in-depth knowledge of financial products into easy-to-understand guides. Her friendly and personable style of writing helps her give readers a fresh perspective on topics they might have otherwise have seen as boring. 

Ines is our in-house expert at producing clear infographics and other visual content to break down subjects like budgeting methods, financial products and money news.

When she's not on her work laptop, you'll find her playing videogames, hiking the South Downs or doing laps at the local pool.

Previously published on: 
Fora-de-Serie magazine (Portugal, print)
Plaza Magazine (United Arab Emirates, print)
StyleSwitch (Italy)

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Government support to help you keep your home warm this winter

11 Sep 2025

As the temperatures start to go down and the energy bills go up, you might feel like you can’t afford to put the heating on. Read on for the different ways you can get support from the government this winter.

Junior ISAs and tax relief: benefits and considerations

11 Sep 2025

There are some tax benefits to saving money in a junior ISA. Find out how you can give your children a tax-free lump sum when they turn 18.

Common money mistakes and how to avoid them

31 Jul 2025

We’ve put together a list of common mistakes you could be making with your money and what you can do to avoid them.

What happens when a junior ISA matures?

31 Jul 2025

When you turn 18, your junior ISA “matures”, meaning you can now do what you like with the money.
Find out what your options are.

How to leave money for your funeral

19 Jun 2025

Have you thought about leaving money for your funeral? If you don’t make provisions, your family could be left to foot the bill.

How to use a lifetime ISA to buy your first home

01 May 2025

Lifetime ISAs give you a 25% government bonus on top of your savings to help you buy your first home or save for retirement.
However, buying a house can be a complicated process, so how does your lifetime ISA fit in?

How to save on the extra costs of buying a home

17 Apr 2025

When you’re looking to buy your first home, you know you’ll need to save for a mortgage deposit, but there’s a few extra costs that you should be ready to tackle before you start your homebuying journey.

What is a mortgage?

17 Apr 2025

A mortgage is simply money lent to you by a mortgage lender to buy a property. With most mortgages, you’ll pay this money back over time by paying a set amount each month.

Renting vs buying: which one is right for you?

17 Apr 2025

Owning your own home is very different to living in rented accommodation and one lifestyle could be more suited to you than the other.

How does the junior ISA allowance work?

06 Apr 2025

There is a limit to how much money you can put into a junior ISA each tax year. Find out what the current junior ISA allowance is, how it works and how it interacts with other savings products.

Meet more members of this team:

Frankie Entwistle

Frankie is OneFamily's Digital Content Lead and has over two years' experience and advocates for accessible investing.

Read all content by Frankie.

Gemma Bellamy

Gemma, our Marketing and Content Executive, is keen to create content that helps people to understand the often complex world of finance.

Read all content by Gemma.

Jasmin Woodward

Jasmin is OneFamily’s Brand & Communications Manager. She ensures our message reaches the right people in the most authentic way.

Read all content by Jasmin.