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Ines Pena

Digital Content Executive
LinkedIn profile: Ines Pena / Email: [email protected]

Always looking for new topics to dive into, Ines joined OneFamily in 2021 after spending several years writing across industries such as fashion, travel and technology. 

Her personal mission is to make complex financial topics accessible to everyone by translating her in-depth knowledge of financial products into easy-to-understand guides. Her friendly and personable style of writing helps her give readers a fresh perspective on topics they might have otherwise have seen as boring. 

Ines is our in-house expert at producing clear infographics and other visual content to break down subjects like budgeting methods, financial products and money news.

When she's not on her work laptop, you'll find her playing videogames, hiking the South Downs or doing laps at the local pool.

Previously published on: 
Fora-de-Serie magazine (Portugal, print)
Plaza Magazine (United Arab Emirates, print)
StyleSwitch (Italy)

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How to save on the extra costs of buying a home

17 Apr 2025

When you’re looking to buy your first home, you know you’ll need to save for a mortgage deposit, but there’s a few extra costs that you should be ready to tackle before you start your homebuying journey.

What is a mortgage?

17 Apr 2025

A mortgage is simply money lent to you by a mortgage lender to buy a property. With most mortgages, you’ll pay this money back over time by paying a set amount each month.

Renting vs buying: which one is right for you?

17 Apr 2025

Owning your own home is very different to living in rented accommodation and one lifestyle could be more suited to you than the other.

How does the junior ISA allowance work?

06 Apr 2025

There is a limit to how much money you can put into a junior ISA each tax year. Find out what the current junior ISA allowance is, how it works and how it interacts with other savings products.

Is a lifetime ISA right for you?

27 Mar 2025

A lifetime ISA gives you a 25% bonus on everything you put in, if you use it in very specific ways. Check if a lifetime ISA is right for you.

Do I need life insurance?

27 Mar 2025

From buying a home to paying for your funeral, find out why you might want to take out life insurance and which type would be right for you.

Paying into a junior ISA

27 Mar 2025

One of the great things about JISAs is that anyone can help your child’s savings pot grow. Find out how you, your family and even your friends can pay into a JISA and be a part of giving your child a strong financial start when they enter adulthood.

What should I do with my child trust fund or junior ISA money?

27 Mar 2025

Not sure what to do with your child trust fund or junior ISA money? Here are a few great ways to put your child savings to good use.

How do mortgage rate changes affect me as a first-time buyer?

27 Mar 2025

The base interest rate has gone down, which means mortgage rates could go down, too. But how does this affect you as a first-time buyer?

How to use a lifetime ISA to buy your first home

27 Mar 2025

Lifetime ISAs give you a 25% government bonus on top of your savings to help you buy your first home or save for retirement.
However, buying a house can be a complicated process, so how does your lifetime ISA fit in?

Meet more members of this team:

Frankie Entwistle

Frankie is OneFamily's Digital Content Lead and has over two years' experience and advocates for accessible investing.

Read all content by Frankie.

Gemma Bellamy

Gemma, our Marketing and Content Executive, is keen to create content that helps people to understand the often complex world of finance.

Read all content by Gemma.

Jasmin Woodward

Jasmin is OneFamily’s Brand & Communications Manager. She ensures our message reaches the right people in the most authentic way.

Read all content by Jasmin.