Bio - Gemma

Gemma Bellamy

Senior Marketing and Content Executive

LinkedIn profile: Gemma Bellamy

Since joining OneFamily over nine years ago, Gemma has worked in a variety of roles that support our customers and communities – including member benefits and charity partnership programmes.

With an Undergraduate degree in Psychology (University of Reading), Gemma blends her interest in how people think with a deep understanding of our customers and products. Her aim is to create content that helps people understand the often complex world of finance, and ultimately choose the product that's right for them.

When she's not writing about all things finance, Gemma can be found running the trails on the South Downs (in all weathers!)

Back to Writers hub.

Lifetime ISAs: pros and cons

29 Oct 2026

Advantages and considerations to keep in mind when opening a lifetime ISA (LISA), including eligibility and rules.

The lifetime ISA government withdrawal charge

29 Oct 2026

Gemma Bellamy and Simon Hartshorn Written by a human, not AI If you don’t use your lifetime ISA the way the government intended, you could be charged a government withdrawal charge on the money you take out. Lifetimes ISAs can be a great way to save for your first home or for life after 60. […]

Five things to know about lifetime ISAs

29 Oct 2026

Five key things you should know about lifetime ISAs to decide if it’s the right product for you.

The lifetime ISA rules

29 Oct 2026

Lifetime ISAs can help you buy your first home sooner. It’s important to understand the eligibility criteria to work out if it’s right for you.

OneFamily AGM 2025 – celebrating our 50th year

5 Mar 2026

Our Annual General Meeting (AGM) is a great opportunity for our members to have their say. At our 2025 AGM we celebrated turning 50.

Jim Islam discusses our child trust fund access campaign with SENDA

15 Oct 2025

OneFamily CEO, Jim Islam, spoke to SENDA, the UK Alliance of Special Educational Needs & Disability Advisers, about our CTF access campaign.

What does AER mean?

10 Oct 2025

AER stands for Annual Equivalent Rate. It’s a way of showing how much interest you could get on your savings.

Should children get pocket money?

10 Jul 2025

Giving your children pocket money could be a great way to help them learn how to manage their own money.

Six ways to get on the property ladder sooner

17 Apr 2025

Your first home will likely be the biggest thing you need to save for. But there are ways to get on the property ladder faster.

Helping your teen afford university

6 Mar 2025

Helping your children through university isn’t easy, but understanding the costs and funding options available is a good place to start.

Top 5 money management tips for teens

6 Mar 2025

Learning to budget and make a plan to grow your money at a young age can help protect you financially in the future.

Meet more members of this team:

Frankie Entwistle

Frankie is OneFamily's Digital Content Lead and has over two years' experience and advocates for accessible investing.

Read all content by Frankie.

Ines Pena

Ines, OneFamily’s Digital Content Executive, joined three years ago with extensive writing experience across multiple industries.

Read all content by Ines.